Witz About Her is an independent consultancy that blends traditional marketing strategy with entertainment prowess to help companies craft strategies and stories that build business growth.
Whether you're a multinational corporation looking to reinvigorate your storytelling, a production company seeking brand engagement, or a startup defining your positioning, our founder’s decade of experience in research-driven brand strategy, paired with her knowledge of the entertainment ecosystem, enable us to offer creative solutions & business plans that captivate audiences and unlock untapped potential.
Rooted in the belief that a quick mind and clever approach are invaluable, we embody the spirit of “having one's wits about them” for unparalleled success.
MEET LAUREN
Hi! I'm Lauren Denowitz, the founder of Witz About Her.
I bring over a decade of experience in strategic marketing having had the pleasure of working on leading CPG brands such as Anhesuer Busch InBev and Philips. In these roles, I honed my skills in integrated brand management, communications strategy, innovation and trade marketing.
More recently, I’ve helped pioneer an emerging frontier in marketing – brand entertainment. As the Global Studio Head for ABInBev’s draftLine Entertainment, I helped reimagine what brand storytelling could look like if unbound by seconds-long interruptive ads, and leveraged the power of premium entertainment to shape culture in favor of ABInBev’s portfolio of brands.
Blending analytical rigor with imagination, I’m driven to engage consumers and unlock growth through both traditional marketing and innovative brand entertainment approaches.
Now, I'm excited to use these diverse experiences as an independent marketing consultant helping brands of all sizes. Armed with wit and a collaborative spirit, I look forward to partnering with clients to make an impact. Let’s chat!
WHAT
SHE CAN DO FOR YOU
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Overview:
At the intersection of marketing and entertainment, Lauren is reshaping the future of marketing by crafting immersive brand experiences that captivate audiences in today’s rapidly-evolving media landscape.Primary Services:
Brand Education: Aid production companies in their understanding of brands, including brand teams’ expectations of premium entertainment solutions, brand marketing values, KPIs, and effective ways of working and communication within corporate structures.
Entertainment Strategy: Partner with brands to develop their overall entertainment strategy, including the storytelling mandate, their mission and objectives as well as their operating model, and subsequently articulate them in a way that resonates with the creative community.
Industry Education: Aid brands in their understanding of the entertainment ecosystem, including the players, processes, timelines, risks and opportunities.
Creative Development: Work in an Executive Producer capacity to develop content ideas and formats that will entertain audiences and move culture in a way that drives brand value.
Why Lauren:
For a creative marketer guiding you through the uncharted waters of brand entertainment, Lauren brings strategic vision and unparalleled entertainment expertise to propel your marketing innovation.
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Overview:
With a decade-long track record in orchestrating integrated marketing strategies for top-tier CPG brands, Lauren brings a unique blend of analytical precision and creative flair to the table.
Primary Services:
Strategic Brand Development: Craft winning brand strategies rooted in deep consumer insights.
End-to-End Campaign Management: Advise on multi-channel connection strategies for campaigns, ensuring creative resonance to a local or national audience.
Cross-Functional Leadership: Lead diverse teams to achieve brand KPIs, whether it's boosting awareness, fostering loyalty, or driving customer acquisition.
Why Lauren:
If you're seeking a strategist with CPG chops to elevate your marketing planning and execution, Lauren is the one to ensure your brand's investment pays off.
PREVIOUS EXPERIENCE
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draftLine Entertainment
An independent subsidiary of the world’s largest beverage company, ABInBev, dLE is a studio dedicated to the sourcing, developing and financing of premium entertainment (Film, TV, Podcast) that has the power to drive culture.
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Stella Artois
Stella Artois is a Belgian pilsner known for its crisp and refreshing taste, brewed with Saaz hops and a unique yeast strain. With a heritage dating back to 1366, it's renowned for its premium quality and iconic chalice presentation.
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Philips Avent
Philips Avent is a brand specializing in baby care products, particularly well-known for its range of feeding bottles, breast pumps, and other infant essentials. With a focus on innovation and safety, Philips Avent has been a trusted choice for parents seeking high-quality baby care solutions.
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LandShark Lager
LandShark Lager is a refreshing American lager inspired by the laid-back spirit of the beach lifestyle. Brewed as a collaboration between ABInBev and Margaritaville Brewing Co., it offers a light and approachable beer experience, perfect for those seeking a taste of the tropics.
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Beck's Beer
Beck's is a German pilsner-style beer known for its crisp and distinct taste, brewed with Saaz hops and two-row malted barley. With a heritage dating back to 1873, Beck's has become an iconic and internationally recognized beer brand.
CLIENTS & PARTNERS
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Northwell health
A Hospital System that's breaking down the walls of hospitals, amplifying the voices of the frontline, and shedding light on critical health and societal issues.
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Kansas City Chiefs
Back-to-Back Super Bowl Champions, on a mission to become “The World’s Team.”
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Josh Wines
The viral wine! Josh Cellars makes well-balanced and delicious wines sourced from California's best growing regions.
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New york cares
NYC’s largest non-profit volunteering organization, committed to giving New Yorkers more options for how they work, live, and play.
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Ryff
AI-based product + ad placement technology, helping brands reach consumers more efficiently and effectively
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fable.works
2023 Adage Newcomer Agency of the Year.
An entertainment incubator for brands. -
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SuperBloom
An independent modern media content & production company, that exists to enable brands, creators, agencies, and communities to bloom.
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YumCrunch Productions
Short + long-form content producers making impactful entertainment “the food obsessed” that drives culture and commerce.
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The Two Oh Three
Connecticut's lifestyle brand. Selling Connecticut and 203-branded products as a way to celebrate the local area code!
WHAT PEOPLE ARE SAYING
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Lara Krug, CMO - Kansas City Chiefs
“Lauren was clearly born with a passion for marketing but more-so, her desire and ambition to deliver ideas, solutions or creative thinking to drive business results is really what always stood out for me…The brands, products and people around her are better after knowing and working with her.”
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Jae Goodman, CEO - SuperConnector Studios
“Lauren is one of only a handful of executives worldwide who have led and managed Entertainment as an ROI-driven element of a major global marketing org. From the inception of AB/InBev’s draftLine Entertainment through strategy, business-planning, slate development and pre-production, she approached both challenge and opportunity with a combination of intellect, creative instincts and a collaborative mindset…Whomever makes the great call to include Lauren in their Entertainment pursuits will be better for it!
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Matt Rotondo, Head of Brands Division - Sugar23
“From creative ideation to financial modeling, she's participated in critical areas of the business and is a very astute entertainment executive. She helped green-light unscripted and scripted series, documentaries, and podcasts, managing the economics of the slate like the funding was coming out of her own pocket…Lauren has the skills, experience and spirit that can lead any brand into this new world.”
